Take another look at our logo — its new!

After much consideration and numerous customer opinion surveys, consensus led us to adopt this new design for 2009. Our first logo, active since 1982, was a stylized typodont, reflecting our founding roots in dental health education. Our new Logo is an evolution to a smile — a smile that symbolizes the dental health mission we share with you, that conveys our enjoyment in bringing you innovative products, and that reflects our warm, friendly service.

Gain Referrals From Your Patients’ Physicians

Want referrals from physicians? Send a version of the following letter, enclosing a peel-and-stick label as the example shows. Note: if you use this idea, check first with an attorney versed in patient privacy issues.

Dear Dr. ____________,
Recently we completed a thorough dental examination for one of your patients, Ann G. Brown. We are delighted that Ann has chosen us to provide her dental care.
Our practice is deeply committed to the total health and well being of our patients and to the ideals of preventive dentistry. We work closely with our patients to assure a lifetime of oral health.
If you have information that would be helpful for us as we treat this patient, or if you have questions about Ann’s dental condition, please contact our office: phone- 252-355-0981 or doe,dds@aol.com. Enclosed is a label which can be attached to Ann’s chart in your office for easy reference.
Sincerely,

John L. Doe, D.D.S.

LABEL:

Patient Name: Ann Brown	For dental questions, contact:
Patient DOB: 05/22/1979	John L. Doe, D.D.S.
Blood Pressure: 120/80	112 Ash Street, Greenville, NC 27834
Date: 5/22/2009	252-355-0981 or doedds@aol.com

Note: the label mentions the patient’s blood pressure. The fact that this patient’s dentist monitors blood pressure indicates to the physician and his staff that you give complete, careful patient care. If you do not currently take patients’ blood pressure, consider doing so.

Product Spotlight : Hahn Twin Forceps

Invented by a dentist, Hahn Twin Articulating Forceps allow you to obtain more accurate occlusal markings and more efficient occlusal adjustments. Its clever, double-spring design with serrated jaws allow you to hold materials at both ends and eliminate two separate instruments:

• Hold articulating paper on one end and gauze on the other. Dry the occlusal surface with the gauze, and then mark it with the articulating paper before it becomes wet again.


• Hold a combination of two different colors of articulating paper. Use one color to mark CO/MIP and another color to mark excursive movements. Or, use one color to mark CR and the other color to mark the CR-CO slide.


• Hold two pieces of the same paper in one unit, reducing the need to replace the paper or hand off two instruments.

Practicon LIVE!

May is a busy month as the Practicon Road Show continues, and we invite all our friends to join us!

The week ahead kicks off the California Dental Association - Spring Scientific Session at the Anaheim Convention Center, and you can visit Practicon all weekend long in the Exhibit Hall. Matt and I will be on hand to feature new products, answer questions, and make friends. Save 10% off regular prices on all orders placed at the show; Premier Rewards Members save even more!

The following weekend, thousands of dental professionals will head to beautiful Honolulu, Hawaii, for the American Academy of Pediatric Dentistry. Practicon will be there too, and we'll feature practical innovations for pediatric dental treatment and education. For those of you fortunate enough to attend the A.A.P.D. this month, don't leave the island without first stopping by to say "Aloha!"

So here's a recap of where and when to see us LIVE:

• California Dental Association (CDA), Booth # 764: May 15-17, 2009
• American Academy of Pediatric Dentistry (AAPD), Booth # 112: May 22-24, 2009