After reading this, close your eyes and take a mental stroll
through your office. Be critical in your
evaluation. How does the office appear
to patients, particularly during an initial appointment? An appealing, clean, organized, up-to-date
office speaks volumes to patients about the type of dental care they will
receive there. An attractive, tidy,
well- tended office portends the same type of dental care in a patient’s
mind. A cluttered, worn, uncomfortable
space with dirty carpet, torn chair coverings, bugs in the overhead lights,
boxes in the hallways, chipped paint on walls and woodwork, etc., gives the
idea that the dental care received there will be of similar quality.
Patients are more likely to accept treatment and enroll in
the Recare System if they find the office appearance and overall ambiance above
the norm. Office appearance starting
with the external look of your building and signage and carrying through to
every feature inside the office is the first yardstick patients use to measure
the quality of your practice. And once
patients are satisfied with the office itself, the physical plant, they
progress to a sense of trust in the dental team and the quality of care they
will receive.
If you are not entirely pleased by the appearance of your
office, recruit staff members to help you evaluate what needs to be done. Set aside time to let business staff members
walk through the clinical area, making a list of necessary improvements. Ask clinical staff to do the same for the
business and reception areas. Both
groups can assess the outside appearance of the building, landscaping, parking
area, entryway, night time lighting, etc.
Looking critically with “fresh eyes”, staff members can most easily spot
problems and needs for improvement in the area of the office in which they do
NOT work.
Once the walk-through review is done with a list made of
opportunities for improvement in office environment and appearance; prioritize
projects, set a budget for expenses, and name dates by which projects will be
completed.