I am planning to move my practice to a new building only .25 miles from my existing location. This new building is more accessible and visible. Any recommendations and thoughts on how to advertise to existing patients regarding the relocation? Also, do you have any recommendations on how to attract new patients to the new location. Anything in particular that you have found that works?
Claire Mielke, DDS, Pediatric Dentist in Saint Paul, MN
Thanks for your questions about relocation of your practice. Congratulations on your new office. Only a quarter mile from your current location, your patients should follow you easily. I do have a few suggestions that will highlight your new location to current and potential patients.
- Make certain that for two to three months before your move business staff members inform every patient/parent of the move whether talking by phone or in person.
- Also notify current patients of the move, new address, office hours, etc., by posted mail, email, on your website, on Facebook, Twitter, etc. The posted mail piece should be printed on heavy card stock with a matching envelope, much like a formal invitation would be.
- Place a newspaper announcement with wording similar to the posted card. The newspaper announcement may include your photograph. This serves primarily as an ad to attract new patients without appearing to be an ad per se.
- Spend enough money on new signage to make certain you have a winning display. Your sign must be visible, not hidden by shrubbery, well lighted at night, perhaps with your logo in bright neon to attract attention.