An important message can positively affect your recare system.

An effective Recare System for most dental practices targets 75% to 80% of established patients returning regularly for hygiene appointments. The Recare System can be the golden link that keeps patients in the practice, educates them about oral health to help them maintain a healthy, attractive mouth, and allows the dentist to monitor potential problems, disease, opportunities for cosmetic improvements and so on.

Many factors affect the effectiveness of your Recare System, and often overlooked, is the message on the Recare reminder sent to patients, whether by e-mail, telephone, card or letter. Consider wording similar to this: “We look forward to seeing you at your regularly scheduled Recare appointment. At this time we will thoroughly clean your teeth, examine all hard and soft tissue for dental disease, discuss with you any restorative treatment or cosmetic enhancements for a more beautiful smile, and review oral hygiene techniques for use at home to help you maintain your healthy mouth. With regularly scheduled care, we can help you and your family become part of the cavity-free generation.”

This type of message emphasizes much more than just the fact that it is time for the patient’s hygiene exam, a fact that is a sort of “ho-hum” for many people. Try a more dynamic message to help boost your Recare System into the 75% to 80% effectiveness range.