Gain Referrals From Your Patients’ Physicians

Want referrals from physicians? Send a version of the following letter, enclosing a peel-and-stick label as the example shows. Note: if you use this idea, check first with an attorney versed in patient privacy issues.

Dear Dr. ____________,
Recently we completed a thorough dental examination for one of your patients, Ann G. Brown. We are delighted that Ann has chosen us to provide her dental care.
Our practice is deeply committed to the total health and well being of our patients and to the ideals of preventive dentistry. We work closely with our patients to assure a lifetime of oral health.
If you have information that would be helpful for us as we treat this patient, or if you have questions about Ann’s dental condition, please contact our office: phone- 252-355-0981 or doe,dds@aol.com. Enclosed is a label which can be attached to Ann’s chart in your office for easy reference.
Sincerely,

John L. Doe, D.D.S.

LABEL:

Patient Name: Ann Brown	For dental questions, contact:
Patient DOB: 05/22/1979	John L. Doe, D.D.S.
Blood Pressure: 120/80	112 Ash Street, Greenville, NC 27834
Date: 5/22/2009	252-355-0981 or doedds@aol.com

Note: the label mentions the patient’s blood pressure. The fact that this patient’s dentist monitors blood pressure indicates to the physician and his staff that you give complete, careful patient care. If you do not currently take patients’ blood pressure, consider doing so.