WEB SITE SAVVY

Most dental practices now have web sites, and many dentists have chosen to have their site managed by a professional in order to keep it fresh, pertinent, and current.  Several things may help make your site particularly effective.

Make certain your web site administrator has added Search Engine Optimization (SEO) to your site so that your practice name will be at or close to the top of the list of search results when a prospective patient searches for a local dental office.

Include informal doctor and team photos plus photos of the office itself on the site to give prospective patients and idea of who will be providing their dental care and what the office looks like.

The addition of video testimonials from satisfied patients and other referral sources is appealing to “shoppers”.  Some before and after pictures of patients you have treated might be effective here also.  And for established patients, invite patient comments to be submitted on-line.  Take the comments to heart, even the occasional negative ones.  We learn ways to improve when a patient cares enough to take time to give candid input, and we really listen.